Personalized video messages for Appointment Confirmations

Video messages can make it much easier (and more likely) for a customer to schedule their first appointment with you. In the past, these appointments would have to be arranged via phone or email.

Today, you can get appointment confirmations even easier with a personalized video message that’s tailored to their exact needs. If you’ve gathered information prior to appointment scheduling, you can create a video that answers their biggest questions and speaks to their goals for purchasing a vehicle. The key to making a powerful appointment schedule video is to follow up on the information you already have from the customer to make the video as personalized as possible—this greatly increases the chance of a successful appointment and also sets expectations with the customer.

Tips

• Use your information from your first contact (phone call) to follow up via video to request them to make an appointment
  
• Showing your face builds trust with the customer
• A personalized video message distinguishes you from the rest of the competition that will rely solely on non-visual communication (phone, email, etc.)
• Answer any questions they may have up front based on information you’ve gathered from prior conversations with the customer
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Video scripts

As a car dealer, your success depends on how you present yourself and your ability to build trust, gather information, and answer questions to aid in the customer’s decision process. Here are some powerful scripts that are proven to support the above and increase conversions. Start using these to make an immediate impact on your business.

Script for Confirm The Appointment

Dear [customer name], my name is [name] from [dealer name], and next [day & time] you’ll be coming for a test drive of the [make model]. To introduce myself and the car in advance, I am sending you this personal video message, let’s take a quick look at the car

Tip: make a complete “walk around video” and confirm the appointment again

Tips to Sell More Cars With Video Messages

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