How do I make a personalized video message?

Creating your first video message may seem overwhelming at first, but it’s actually quite easy once you have a plan and structure for each video.

Here are tips to help you with preparation, what to avoid, and what to say in your videos to increase the chances of a successful outcome.

Rules of thumb for video

• Place yourself and the vehicle in the picture
• Don’t re-watch your video
• Use a smartphone holder
• Record in landscape mode
• Build up a certain structure: always display the vehicle the same way
• Keep the best for last: record the exterior first and then the interior
• Never close a door or tailgate while recording, that makes too much noise for the viewer
• Always finish off the video with a “call to action”
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Preparation video

1. ‍‍Have the customer’s name, needs, and questions at hand
2. Double check your sound, lighting, and space for the vehicle
3. Think ahead of time about what you are going to say and what the customer should do after watching the video
4. Keep the key (if needed) at hand
5. Details (what makes this vehicle special?)
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Top 5 tips

1. ‍‍Don’t watch your own video
2. Be enthusiastic
3. Take your time
4. Explain what you are going to do
5. Use a smartphone holder