3 Reasons Why Dealers Need to Add Video to the Car Sales Process
Selling a new car is rarely easy, but add in all the recent economic uncertainty, supply chain challenges, and global turmoil, and you have what might seem like an unreal uphill battle to move stock. In fact, one report from Germany’s Center for Automotive Research predicts a five percent contraction in the global new car market by the end of 2022. For dealers, it’s essential to get every advantage they can when it comes to moving prospective buyers through the car sales process.
And that’s where video comes in. Consider these stats from an article at Entrepreneur.com:
• 59 percent of marketers say video marketing offers a positive ROI
• 64 percent say video helps them build brand awareness
• 60 percent say video helps them increase engagement
• 57 percent say video helps them improve conversions
Clearly, video is one of the top tools businesses use to attract customers and close sales, and car dealerships should be no exception. And given that car buying is shifting to digital channels, video can be a natural fit with a dealer’s sales efforts. Need more proof? Here are three reasons dealers should incorporate more video into their car sales process.
1: Personalization
We’re living in an age of mass personalization thanks to digital technologies. While car marketing hasn’t shifted too far from its mass marketing roots (i.e. a combination of global brand advertising coupled with local dealership marketing), customers have come to expect a personalized experience similar to what they experience on sites like Amazon.
Video can dramatically help personalize the entire car sales process. Salespeople can make videos about vehicles based on what they know about the customer. For example, if the customer has children, a salesperson can make a video highlighting a vehicle’s safety features. By creating personalized videos, dealers can go a long way to build rapport and trust with their prospective customers.
2: Emotional Connection
Another aspect of video is its ability to build an emotional connection between the vehicle and the customer. It’s one reason why video is such a powerful medium. Videos can be developed that generate excitement over a specific set of features, focusing on the benefits they will deliver to a customer. For example, a video could demonstrate a vehicle’s comfort or convenience features, while emphasizing how these features will make the driver feel (relaxed, calm, serene, etc.). This is an essential step in the car sales process, because as most salespeople know, emotion drives decision making more than rational.
3: Shorten the Customer Journey
Ultimately, video can act as a sort of short cut to closing sales by making the customer journey shorter. Video can answer anticipated questions, cutting down on some back and forth by email or phone. It can be a stand-in for an initial showroom visit a buyer may make before even test driving a vehicle. It can be used to get the customer into the showroom faster. And it can also be used to move a customer closer to signing more effectively than phone calls or emails.
Looking for more ways to incorporate video into your dealership’s car Sales Process? We can help! Schedule a VentaVid demo to see it in action and learn how it can help you close more sales faster.
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1. How can car salespeople learn how to sell cars more effectively using video by scheduling a demo with VentaVid's automotive experts?
Car salespeople can learn how to sell cars more effectively using video by scheduling a demo with VentaVid's automotive experts. During this 20-minute call, the VentaVid experts will learn about the dealership, strategize on how the sales team can leverage video, and showcase how other dealerships are successfully using video in their sales process. This personalized demo session allows car salespeople to understand the practical applications of video in their specific dealership context and gain insights on best practices to drive sales.
2. How can car salespeople track their videos and gain insights into viewership analytics?
Car salespeople can track their videos and gain insights into viewership analytics using VentaVid's platform. By leveraging the analytics provided by VentaVid, salespeople can see who has watched their videos and how often. This information allows them to gauge customer interest and engagement, enabling them to tailor their follow-up strategies accordingly and make data-driven decisions to enhance their sales effectiveness.
3. How can car salespeople customize their videos to align with their branding?
Car salespeople can customize their videos to align with their branding by incorporating elements such as their dealership's logo, colors, and messaging. VentaVid enables salespeople to add personalized branding to their videos, ensuring that their message is delivered alongside their dealership's identity. This customization helps to reinforce the dealership's brand image and creates a consistent and professional impression on customers.
4. What video messaging platform can car salespeople use to make selling cars easier?
Car salespeople can use VentaVid, a video messaging platform, to make selling cars easier. VentaVid allows salespeople to record videos with their smartphone, customize the videos to align with their branding, nd instantly share them via email or text. This platform provides a simple and convenient solution for incorporating video into the sales process and enhancing customer engagement.
5. How can car salespeople use personalized video throughout the car sales process to build relationships with customers?
Car salespeople can use personalized video to build relationships with customers by creating videos that cater to the specific needs and preference of each customer. For example, they can make videos highlighting safety features for customers with children or emphasizing comfort and convenience features for others. By tailoring the videos to individual customers, salespeople can establish rapport and trust, making the car buying experience more personal and engaging. (Download 5 Ready-to-use car sales video templates that boost results here)
6. What features does VentaVid offer for tracking and analyzing video engagement?
VentaVid provides a comprehensive set of features for tracking and analyzing video engagement. With this powerful video solution, users can gain valuable insights into their audience's behavior. By utilizing VentaVid's intuitive dashboard, you can easily track the viewership of your videos, understanding who has watched your content and how frequently. Furthermore, VentaVid offers detailed analytics that enable you to delve deeper into the effectiveness of your videos, providing valuable information on viewer engagement, duration of watch time, and click-through rates. Whether you are a car salesperson looking to learn the art of selling cars or working at a dealership, VentaVid simplifies the process by offering a seamless platform to track, analyze, and optimize your video content.
